Cover story

The Coming Golf Ball Wars

With four new manufacturers entering the fray, the competition and the hype for the most personal piece of golf equipment—the ball—is certain to intensify. The insurgents are storming the gates and the longtime industry leaders are plotting to aggressively defend their turf.

FEBRUARY 1999 MARK SEAL, John Strege
Cover story
The Coming Golf Ball Wars

With four new manufacturers entering the fray, the competition and the hype for the most personal piece of golf equipment—the ball—is certain to intensify. The insurgents are storming the gates and the longtime industry leaders are plotting to aggressively defend their turf.

FEBRUARY 1999 MARK SEAL, John Strege